My best friend asked me to pick her up after her root canal today. I feel like I just walked into a swanky New York hotel instead of a dentist’s office. Or actually a Endodontics office. Either way, look:
Dentist offices have really come along way in the last 20 years. I remember going to my dentist in a small business office in New Jersey. It was just the dentist and his secretary. He gave me laughing gas for anything. All I had to do was ask. I asked my current dentist if I could have some before he started drilling and he just laughed at me.
Walking into this kind of atmosphere most certainly takes some of the pressure off though. Are we really that frightened of the dentist that we require fires, cookies, movies and lattes? Yes. Yes we are. And they are making the most of it.
It’s no different at the Orthodontist’s office. Two hours after picking up my friend, I had to take my daughter in for a check-up on her braces. As usual, just-baked cookies greet us at the reception area:
I know we’re paying a fortune for those braces. So I might eat TWO cookies.
Once again, check out the scene:
There’s even an area for the younger jet set to play.
If they get bored, they can watch a movie or use an iPad velcroed to the wall. It takes the sting out of going to the dentist. I’ll admit I like going to the Orthodontics office. It feels like I’m walking into a spa or hotel and I’m not the one getting work done on my teeth. I get 15 or so minutes to eat a cookie and read a People magazine, uninterrupted. It’s nice. I’m easily manipulated.
And I get it. You’re trying to make the visit as painless as possible. Sorry to say though, you still can’t fool us. We know you’re going to stretch our mouths beyond its natural state and stick us with a huge bill in the end.
That’s why I’ll still avoid you like the plague.